CETA is led by executives with experience in Canadian enterprise leadership and Chinese government trade institutions.
Lewis Greenspon
President, Canada Exhibition & Trade Association (CETA)
Lewis Greenspon serves as President of the Canada Exhibition & Trade Association. He advises the organization on strategy, partnerships, and enterprise engagement, with a focus on strengthening commercial connections between Canadian companies and Asian markets, particularly China.
Mr. Greenspon brings more than two decades of experience leading commercial strategy, sales operations, and international business initiatives. He previously served as Vice President, Business at TELUS Communications, one of Canada’s leading telecommunications companies. Throughout his career, he has worked closely with senior executives, government stakeholders, and industry partners to develop growth strategies and build large-scale commercial partnerships across domestic and international markets.
Within CETA, Mr. Greenspon supports the organization’s efforts to engage Canadian enterprises and industry partners seeking to establish and expand commercial relationships in China.
Ralph Zhang
Managing Director, Canada Exhibition & Trade Association (CETA)
Ralph Zhang leads CETA’s China market initiatives and oversees the organization’s trade cooperation programs supporting Canada–Asia commercial engagement.
Mr. Zhang brings extensive experience in international trade development and exhibition management. He previously served for 15 years with the Ministry of Commerce of the People’s Republic of China (MOFCOM), where he was responsible for livestock and poultry administration, agricultural distribution systems, and exhibition industry development.
Following his government service, Mr. Zhang founded Expo Plus Consulting Inc., a firm specializing in international exhibition strategy and trade consulting. Through his work with CETA, he supports Canadian companies seeking to establish distribution, partnership, and market access opportunities within China, particularly across agriculture, food, and consumer goods sectors.
