CETA Agri-food Pavilion
9th China International Import Expo (CIIE) 2026
Exhibitor Prospectus
Organized by
Canada Exhibition & Trade Association (CETA)
1. About the China International Import Expo
The China International Import Expo (CIIE) is one of the world’s leading import-focused trade exhibitions. Held annually in Shanghai and supported by the Government of China, the event brings together international brands, distributors, retailers, and industry buyers seeking to establish trade partnerships within the Chinese market.
Since its launch in 2018, CIIE has become an important platform for global companies seeking to access China’s consumer and distribution markets. The exhibition regularly attracts thousands of exhibitors from more than one hundred countries and regions, as well as hundreds of thousands of professional visitors from across China.
The event is hosted at the National Exhibition and Convention Center in Shanghai, one of the largest exhibition venues in the world, and serves as a major meeting point for importers, distributors, retailers, foodservice groups, and industry associations.
For agri-food exporters, CIIE offers a highly effective environment to present products, establish distribution partnerships, and engage directly with buyers actively sourcing international food products.
2. About the CETA Agri-Food Pavilion
The CETA Agri-food Pavilion is organized by the Canada Exhibition & Trade Association (CETA) as part of the 9th China International Import Expo, taking place November 5–10, 2026.
Through a participation agreement with CIIE, CETA coordinates a dedicated pavilion showcasing Canadian agricultural and food products within the exhibition’s Food & Agricultural Products Hall.
Location: Food & Agricultural Products Hall (7.1H)
Total Pavilion Size: 500 sqm
The pavilion brings together Canadian producers, brands, industry associations, and provincial organizations in a coordinated national showcase designed to highlight the quality and reputation of Canadian agri-food products.
By participating within a unified Canadian pavilion, exhibitors benefit from shared marketing initiatives, centralized buyer engagement, and coordinated promotional activities designed to increase brand visibility and support commercial relationship development in China.
Participating exhibitors benefit from:
• A coordinated Canadian pavilion presence within CIIE
• Centralized marketing and promotional activities
• Buyer matchmaking opportunities with Chinese distributors and importers
• Media exposure and brand promotion
• Culinary demonstrations and livestream marketing activities
3. Why Exhibit with the CETA Pavilion
Participating in the CETA Pavilion provides Canadian companies with a structured platform to engage with the Chinese market within one of the country’s most prominent international trade events.
Market Exposure
Exhibitors gain direct access to one of China’s largest international import exhibitions and can present their products to distributors, retailers, and industry buyers from across the country.
Integrated Marketing Support
CETA coordinates promotional activities including livestream marketing, product tastings, and media outreach to support exhibitor visibility during the exhibition.
Buyer Matchmaking
CETA distributes exhibitor information to Chinese industry associations, food importers, distributors, and hospitality groups in order to facilitate business meetings during the exhibition.
Shared Promotional Resources
Exhibitors benefit from shared pavilion resources including networking areas, marketing displays, and coordinated event programming designed to support engagement with visiting buyers.
4. Exhibitor Support Services
To support Canadian companies participating in the pavilion, CETA coordinates a range of services designed to simplify exhibition participation and help exhibitors focus on building commercial relationships.
Support services may include:
• Coordination with exhibition organizers regarding pavilion logistics and booth allocation
• Guidance on exhibition preparation and participation requirements
• Assistance with buyer introductions and business matchmaking
• Coordination of pavilion-level marketing activities and promotional events
• Support for media engagement and livestream promotion within the pavilion
Additional support services such as translation assistance or regulatory guidance may also be provided depending on exhibitor needs and program availability.
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5. Product Categories
The CETA Agri-food Pavilion focuses exclusively on agricultural and food products originating from Canada.
Eligible product categories include:
• Beef, pork, poultry, and other meat products
• Seafood and aquatic products
• Grains and oilseeds
• Processed agri-food products
• Dairy products
• Specialty Canadian food brands
• Pet food and pet nutrition products
Note
The pavilion is dedicated exclusively to agri-food products. Consumer goods and non-food products are not included.
6. Pavilion Features
Maple Taste Live Studio
A professional livestream studio will be installed within the pavilion to support digital marketing activities targeting Chinese consumers and buyers.
Features include:
• Professional livestream broadcasting equipment
• Canadian-themed studio design
• Customizable corporate branding panels
Exhibitors may reserve timeslots to promote their products through livestream broadcasts during the exhibition.
Maple Kitchen – Culinary Demonstration Area
The Maple Kitchen area will host live cooking demonstrations and product tasting sessions featuring Canadian ingredients.
The facility will include:
• Exhibition-compliant kitchen workstation
• Basic preparation facilities
• Product tasting opportunities
Additional equipment may be brought by exhibitors in accordance with exhibition safety regulations.
Maple Bridge – Business Networking Lounge
The pavilion will include a dedicated networking space designed to support business meetings and buyer engagement.
Features include:
• Coffee and refreshment service
• Meeting tables for business discussions
• Digital screens displaying exhibitor promotional materials
• Organized buyer matchmaking sessions
7. Booth Options
The CETA Pavilion offers several booth formats designed to accommodate different participation objectives.
Sales & Promotion Booth
Suitable for companies bringing a full product range and sales staff to conduct product promotion and on-site retail activities.
Minimum booth size: 12 sqm
Brand Display Booth
Designed for companies focused on brand awareness and distributor recruitment rather than direct product sales.
Minimum booth size: 9 sqm
Group Pavilion Participation
Reserved for Canadian provincial delegations or industry associations organizing groups of participating companies.
Minimum booth size per company: 6 sqm
7. Booth Pricing
Booth pricing includes:
• Raw exhibition space
• Standard booth construction
• Electricity and construction management fees
The following costs are not included:
• Product logistics and shipping
• Customized booth upgrades
• Additional equipment
| Booth Category | RMB Price | CAD Price |
| Standard Price | CNY 5,500 / sqm | CAD 1,100 / sqm |
| Priority Reservation Price | CNY 5,000 / sqm | CAD 1,000 / sqm |
| 5% Discount (Over 20 sqm) | CNY 4,750 / sqm | CAD 950 / sqm |
| 10% Discount (Over 50 sqm) | CNY 4,500 / sqm | CAD 900 / sqm |
| 15% Discount (Over 100 sqm) | CNY 4,250 / sqm | CAD 850 / sqm |
Companies that sign the participation agreement before April 30 and pay a 50% deposit are eligible for priority pricing.
8. Exhibitors may benefit from a range of promotional resources organized by CETA.
Booths Over 50 sqm
• VIP vehicle access permits during the exhibition
• Additional VIP access credentials
• Interviews with selected official media outlets
• Assistance with press release distribution
Booths Over 100 sqm
• Recognition as an official pavilion partner
• Prominent brand placement within the pavilion
• VIP transportation service during the exhibition
9. Participation Requirements
To participate in the CETA Pavilion, companies must:
• Be legally registered Canadian companies
• Own registered trademarks for their products
• Exhibit Canadian-origin agricultural or food products
Bulk unpackaged food products are not permitted for sale at the exhibition.
10. Application Timeline
Companies wishing to participate should complete the following steps:
1. Submit participation application
2. Sign exhibition participation agreement
3. Pay required deposit by May 31
4. Complete full payment by July 31
Booth allocation priority will be determined based on booth size, early registration, and previous participation.
11. Contact Information
Canada Exhibition & Trade Association (CETA)
China Representative Office
Contact: Betah Zhang
Phone: +86 13910912301
Email: ceta-ca@outlook.com
Address
20-160 East Beaver Creek Rd
Richmond Hill, ON L4B 3L4
Canada
Canada Exhibition & Trade Association (CETA)
February 2026
12. Contact Information
Canada Exhibition & Trade Association (CETA)
Contact
Betah Zhang
Phone
+86 13910912301
ceta-ca@outlook.com
Address
20-160 East Beaver Creek Rd
Richmond Hill, ON L4B 3L4
Canada
Canada Exhibition & Trade Association (CETA)
February 2026