The Canada Exhibition and Trade Association (CETA), in strategic partnership with the China Chain Store & Franchise Association (CCFA), provides Canadian brands with direct access to China’s leading retail distribution networks, enabling efficient and scalable market entry.
At the 25th China Shop, CETA actively facilitated high-value business connections by presenting Canadian companies and their premium product offerings to key decision-makers, including procurement and category leaders from top-tier retail chains such as Sam’s Club, China Resources Vanguard, and Tianhong.
Through targeted matchmaking and curated introductions, participating companies were able to engage directly with major buyers, significantly enhancing brand visibility and accelerating commercial opportunities within the Chinese market.