


The Canada Exhibition and Trade Association (CETA) successfully organized a delegation of 10 Canadian agri-food companies to participate in the 2025 CIIE U-FAIR, held from December 19 to 21 and hosted by the China International Import Expo Bureau.

The delegation delivered strong commercial results, with participating companies achieving on-site transactions exceeding RMB 1 million. In addition, the companies generated a substantial volume of new business leads, including a significant number of purchase orders related to Chinese New Year gift procurement.
The event provided an effective platform for Canadian agri-food exporters to engage directly with Chinese buyers, strengthen market presence, and explore long-term partnership opportunities. Overall, the participation yielded highly positive outcomes and further reinforced CETA’s role in facilitating international trade and market expansion.
